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Product Management Core Capabilities

Trainer(s): various trainers, duration: 2 days (2x 8 hours)


Product Management Core Capabilities (PMCC) is built around the Expandior Product Management Competency Model and is the solid foundation of the PM Learning Journey. The competency model and learning journey enables every Product Professional to gain the necessary competencies and techniques to create successful products.

Do you want to be a driving force in increasing product management maturity within your organization? For example, are you a driven product owner or product manager who really wants to make a difference, and are you therefore curious about which skills should absolutely be in your toolbox? Do you want to broaden your horizon beyond frameworks such as Scrum or SAFe to top-notch product management? Then join Expandior’s Product Management Learning Journey and start with the module: Core Capabilities! Agile Product Management is so much more than working with the delivery team, and we are happy to inspire you about that! Based on their years of experience in the product field, our trainers teach you, among other things, about the Product Lifecycle, what the best techniques are for defining customer problems and, above all, how to identify and unlock maximum value. We also focus on stakeholder management, roadmapping, product management at scale and how to successfully apply strategy and metrics. No theoretical lecture, but hands-on learning based on our war stories! Are you curious? Below you can read more information about the program, the learning objectives and the target group for which this training is most suitable.

The program

  • Product Management and successful product teams. How do you optimally position your product teams and how do you make them profitable? Is the best way to do this is to present them with predefined solutions or are there better alternatives? For example, by making maximum use of the collective and bringing real customer problems to the team in an inspiring way? Together with other product enthusiasts, you will investigate the advantages and disadvantages of these different approaches and test them in practice. You will explore how our proposed solution can be enriched by using different perspectives on the problem. You will also receive various tools with which you can immediately make a difference for your customers and your organization tomorrow. For example, you can think of empathy maps, customer segmentation, jobs to be done, personas and much more!
  • Product Strategy In this part we focus on ingredients for a powerful product strategy. Which product should we build, what value does the proposition have, how can we validate the success of the product in a timely manner and how can we set up a sustainable business strategy? Metrics about customer and company impact are also discussed.
  • Roadmapping To successfully implement the product strategy, a plan is necessary. So we’ll discuss how to plan for product success using different roadmap building techniques. You also investigate how you can validate assumptions about value and therefore whether a proposition has viability.
  • Stakeholder management Product Management does not take place in isolation and apart from (potential) customers. There is often a complex landscape of stakeholders, both internal and external. We investigate how you can manage and involve your stakeholders in product development. We also discuss how to engage them in a more data-driven approach to decision-making and validating value delivered.
  • Lifecycle management Creating new products is great, but there comes a time when new products also enter a different phase of their life cycle. We therefore also discuss how a product should be managed through these different phases.
  • Scaling Finally, we look at Product Management at scale. We do not provide you with a scaling framework that provides ready-made solutions. What we do is investigate what you need to take into account when developing product in a larger organization and how you can manage dependencies between teams. We investigate what is needed from you as a product professional at different levels to make the right strategic decisions.

After a packed interactive program with discussions and case studies, it is time to complete the course. We reflect on the insights you have gained and how you will use them to make more impact in your role. We have not only examined commonly used techniques of mature product management, but also identified concrete steps that you can take to grow in your role as a product professional.

Target audience
The Product Management Core Capabilities training is intended for product people who mainly want to sharpen the foundation of their role. The participants usually consist of Product Owners, Agile Product Managers and related roles, but it is also very suitable for you if you want to help others grow in product management, for example as a manager. Are you making the transition to product management and have you had a more technical or business oriented background so far? Then the Core Capabilities module is definitely something for you! Before you jump straight into building or launching products, it pays enormous dividends to take a step back and review the entire product lifecycle. This two-day training helps you to effectively apply the right techniques and tools at the right time to successfully manage products within your organization. Are you at the start of your career as a Product Owner and you especially need basic knowledge about the Product Owner role? Expandior’s Professional Scrum Product Owner (PSPO-I) training is probably more suitable for now.

Practical details

Standard pricing for this training: EUR 1295,- ex VAT per attendee.
Please contact us for pricing for tailored content and for in house group trainings.

Trainings can be given in one of our offices (Utrecht, Amsterdam, Rotterdam, Arnhem, Munich, Dusseldorf, Vienna, Zurich), on site at a client location, or (in some cases) remote. Training content can be tailored to meet your specific requirements.

Want to enroll or have a question? Contact us via mail at, give us a call at +31-85-0606886 or use the form below.